Producing creative music videos with a lyrical drive
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Written by Dawnstars: Charissa Saverio and Francesco Dicosmo
Vocals and performance by Laura Westcott
Video by Boost music video
Hair and make up by Jo Cable
We love producing music videos for any style of artist but have recently seen the growth of a new genre of video called lyric videos. A lyric video is one in which the words to the song are the main element of the video. It all began around the mid eighties when music videos were still king in the world of music and dedicated broadcast TV channels. Prince released a video for his song ”Sign o’ the Times” and the video featured the song’s words pulsing to the music presented along with abstract geometric shapes. George Michael refused to make a traditional music video release for his single “Praying For Time”, so his label released a simple clip displaying the song’s lyrics on a black screen.
Lyric videos are a cost effective way to produce a music video that help publicise and promote musical works on all social media platforms. They are being produced by an eclectic mix of musical artists from Lady Ga Ga, Katy Perry, David Guetta, Muse, Blur to the likes of the Rolling Stones among many others. Record companies, publicists and artists alike appreciate the creative potential and the online exposure behind them. Such is the popularity of lyric videos are sometimes released separately by a music label prior to the official music video featuring the artist.
The growth of lyric videos is so great they are now even recognised in their own right at the annual MTV awards ceremony with 5 Seconds Of Summer taking home the 2014 award in the best lyric video category.
If have you have any unusual requests or you want that extra something special, please do not hesitate to ask. We always enjoy a technical challenge and adding a unique gloss to the finished music video
All prices are subject to VAT and any additional predetermined peripheral costs normally associated with logistical productions of this nature.
1. Your track with references and lyrics.
2. Any additional texts or place fillers. For example your name, album, release date, social media etc.
3. Half payment before commencement of production and final invoice issued upon video completion.